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1
"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations
"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations
Gupta, R, | Association for Consumer Research | 2007 ,
2
"New Thoughts and New Possibilities": Frontiers in Consumers' Interpretations of New Products
"New Thoughts and New Possibilities": Frontiers in Consumers' Interpretations of New Products
Gupta, R, | Association for Consumer Research | 2007 ,
3
Building Loyalty in an Online Environment: The Moderating Role of Flow
Building Loyalty in an Online Environment: The Moderating Role of Flow
Gupta, R., | Association for Consumer Research | 2005 ,
4
"Is this Site Confusing or Interesting?" A Perceived Website Complexity (PWC) Scale for Assessing Consumer Internet Interactivity
"Is this Site Confusing or Interesting?" A Perceived Website Complexity (PWC) Scale for Assessing Consumer Internet Interactivity
Gupta, R., | Association for Consumer Research | 2005 ,
5
Customer Profitability in a Supply Chain
Customer Profitability in a Supply Chain
Rakesh Niraj, | American Marketing Association | 2001 ,
6
Toward Comprehensive Real-Time Bidder Support in Iterative Combinatorial Auctions
Toward Comprehensive Real-Time Bidder Support in Iterative Combinatorial Auctions
Gediminas Adomavicius, | Informs | 2005 ,
7
Impact of Environmental Uncertainty and Task Characteristics on User Satisfaction with Data
Impact of Environmental Uncertainty and Task Characteristics on User Satisfaction with Data
Jahangir Karimi, | Informs | 2004 ,
8
Replicating Online Yankee Auctions to Analyze Auctioneers' and Bidders' Strategies
Replicating Online Yankee Auctions to Analyze Auctioneers' and Bidders' Strategies
Ravi Bapna, | Informs | 2003 ,
9
Integrating User Preferences and Real-Time Workload in Information Services
Integrating User Preferences and Real-Time Workload in Information Services
Prabhudev Konana, | Informs | 2000 ,
10
The Absorption Costing/Inventory Management Conundrum: A Theory of Constraints Approach
The Absorption Costing/Inventory Management Conundrum: A Theory of Constraints Approach
Baxendale, S. J., | Warren, Gorham and Lamont | 2006 ,
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