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"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations
"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Gupta, R
- 서명/저자
- Is it Really Complicated? Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers Web site and Brand Evaluations / Gupta, R , Gould, S. J.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 305
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Gould, S. J.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238960
MARC
008191028s2007 ai aa eng■022 ▼a00989258
■1001 ▼aGupta, R
■24510▼a"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations▼dGupta, R▼eGould, S. J.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 305
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aGould, S. J.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
