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"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations
"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Gupta, R
- Title/Author
- Is it Really Complicated? Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers Web site and Brand Evaluations / Gupta, R ; Gould, S. J.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2007.
- Material Info
- pp. 305
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Gould, S. J.
- Host Item Entry
- Advances in consumer research. : Vol. 34 (2007.) 2007, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238960
MARC
008191028s2007 ai aa eng■022 ▼a00989258
■1001 ▼aGupta, R
■24510▼a"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations▼dGupta, R▼eGould, S. J.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 305
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aGould, S. J.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
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