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1
Governance Mechanisms in Business-to-Business Electronic Markets
Governance Mechanisms in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2010 ,
2
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
Yu Ma, | American Marketing Association | 2011 ,
3
Strategic Responses to New Technologies and Their Impact on Firm Performance
Strategic Responses to New Technologies and Their Impact on Firm Performance
Ruby P. Lee, | American Marketing Association | 2004 ,
4
The Role of Relational Knowledge Stores in Interfirm Partnering
The Role of Relational Knowledge Stores in Interfirm Partnering
Jean L. Johnson, | American Marketing Association | 2004 ,
5
Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Robert W. Palmatier, | American Marketing Association | 2007 ,
6
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, | American Marketing Association | 2006 ,
7
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
Kathleen Seiders, | American Marketing Association | 2005 ,
8
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Rajdeep Grewal and Patriya Tansuhaj, | American Marketing Association | 2001 ,
9
The Role of the Institutional Environment in Marketing Channels
The Role of the Institutional Environment in Marketing Channels
Rajdeep Grewal, | American Marketing Association | 2002 ,
10
Understanding Service Convenience
Understanding Service Convenience
Leonard L. Berry, | American Marketing Association | 2002 ,
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