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1
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Michael Tsiros and David M. Hardesty, | American Marketing Association | 2010 ,
2
Emotional Intelligence in Marketing Exchanges
Emotional Intelligence in Marketing Exchanges
Blair Kidwell, | American Marketing Association | 2011 ,
3
Varying the Content of Job Advertisements The Effects of Message Specificity
Varying the Content of Job Advertisements The Effects of Message Specificity
Daniel C. Feldman., | Myron E. Sharpe | 2006 ,
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