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Emotional Intelligence in Marketing Exchanges
Emotional Intelligence in Marketing Exchanges
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Blair Kidwell
- 서명/저자
- Emotional Intelligence in Marketing Exchanges / Blair Kidwell , David M. Hardesty, Brian R. Murtha and Shibin Sheng
- 발행사항
- New York : American Marketing Association, 2011.
- 형태사항
- pp. 78-95
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271274
MARC
008210329s2011 ulk aa eng■022 ▼a00222429
■1001 ▼aBlair Kidwell
■24510▼aEmotional Intelligence in Marketing Exchanges ▼dBlair Kidwell▼eDavid M. Hardesty, Brian R. Murtha and Shibin Sheng
■260 ▼aNew York▼bAmerican Marketing Association▼c2011.
■300 ▼app. 78-95
■500 ▼aIncludes Bibliography Reference
■7001 ▼aDavid M. Hardesty, Brian R. Murtha and Shibin Sheng
■773 ▼tJournal of marketing.▼gVol. 75 No. 1 (2011. 1)▼d2011, 01
■856 ▼uhttps://www.jstor.org/stable/25764296
■SIS ▼aS058432▼b60077308▼h8▼s2▼fP
