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1
Grocery Price Setting and Quantity Surcharges
Grocery Price Setting and Quantity Surcharges
David E. Sprott, | American Marketing Association | 2003 ,
2
A Theory of Deception
A Theory of Deception
David Ettinger,, | american economic association | 2010 ,
3
The Good News-Bad News Effect: Asymmetric Processing of Objective Information about Yourself
The Good News-Bad News Effect: Asymmetric Processing of Objective Information about Yourself
David Eil,, | american economic association | 2011 ,
4
What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
Steven H. Seggie and David A. Griffith, | American Marketing Association | 2009 ,
5
Guest Editorial : Is Marketing Academia Losing Its Way?
Guest Editorial : Is Marketing Academia Losing Its Way?
David J. Reibstein, | American Marketing Association | 2009 ,
6
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
7
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Michael Tsiros and David M. Hardesty, | American Marketing Association | 2010 ,
8
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
David A. Schweidel, | American Marketing Association | 2010 ,
9
Emotional Intelligence in Marketing Exchanges
Emotional Intelligence in Marketing Exchanges
Blair Kidwell, | American Marketing Association | 2011 ,
10
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
Flora F. Gu, | American Marketing Association | 2008 ,
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