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1
The Worth of Product Placement in Successful Films : An Event Study Analysis
The Worth of Product Placement in Successful Films : An Event Study Analysis
Michael A. Wiles and Anna Danielova, | American Marketing Association | 2009 ,
2
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
David R. Bell, | American Marketing Association | 2011 ,
3
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Daniel C. Bello, | American Marketing Association | 2010 ,
4
Influence of Corporate Messages on the Product Portfolio
Influence of Corporate Messages on the Product Portfolio
Gabriel J.Biehal, | American Marketing Association | 2007 ,
5
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Daniel J. Howard, | American Marketing Association | 2006 ,
6
Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Daniel Corsten, | American Marketing Association | 2005 ,
7
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
8
Logistics Service Quality as a Segment-Customized Process
Logistics Service Quality as a Segment-Customized Process
John T. Mentzer, | American Marketing Association | 2001 ,
9
Consumption Volatility, Marketization, and Expenditure in an Emerging Market Economy
Consumption Volatility, Marketization, and Expenditure in an Emerging Market Economy
Daniel L. Hicks, | american economic association | 2015 ,
10
The Welfare Effects of Use-or-Lose Provisions in Markets with Dominant Firms
The Welfare Effects of Use-or-Lose Provisions in Markets with Dominant Firms
Ian Gale, | american economic association | 2013 ,
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