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Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Daniel Corsten
- 서명/저자
- Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption / Daniel Corsten , Nirmalya Kumar
- 발행사항
- New York : American Marketing Association, 2005.
- 형태사항
- pp. 80-94
- 주기사항
- Includes Bibliography Reference
- 기타저자
- Nirmalya Kumar
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270998
MARC
008210324s2005 ulk aa eng■022 ▼a00222429
■1001 ▼aDaniel Corsten
■24510▼aDo Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption ▼dDaniel Corsten ▼eNirmalya Kumar
■260 ▼aNew York▼bAmerican Marketing Association▼c2005.
■300 ▼app. 80-94
■500 ▼aIncludes Bibliography Reference
■7001 ▼aNirmalya Kumar
■773 ▼tJournal of marketing.▼gVol. 69 No. 3 (2005. 7)▼d2005, 07
■SIS ▼aS028013▼b60077308▼h8▼s2▼fP
