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1
Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning
Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning
Chun-Yao Hwang., | Myron E. Sharpe | 2006 ,
2
Effectiveness of Advertising in Different Media The Case of U.S. Army Recruiting
Effectiveness of Advertising in Different Media The Case of U.S. Army Recruiting
James N. Dertouzos., | Myron E. Sharpe | 2006 ,
3
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
Steven S. Wildman., | Myron E. Sharpe | 2006 ,
4
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Cheris W. C. Chow., | Myron E. Sharpe | 2006 ,
5
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Philip Hans Franses., | Myron E. Sharpe | 2006 ,
6
Sex Differences in Responses to Probability Markers in Advertising Claims
Sex Differences in Responses to Probability Markers in Advertising Claims
Ilona A. Berney-Reddish., | Myron E. Sharpe | 2006 ,
7
A Year in the Life of the African-American Male in Advertising A Content Analysis
A Year in the Life of the African-American Male in Advertising A Content Analysis
Ainsworth Anthony Bailey., | Myron E. Sharpe | 2006 ,
8
The Function of Format Consumer Responses to Six On-line Advertising Formats
The Function of Format Consumer Responses to Six On-line Advertising Formats
Kelli S. Burns., | Myron E. Sharpe | 2006 ,
9
Advertising Content
Advertising Content
Simon P. Anderson., | American Economic Assn | 2006 ,
10
Two-sided advertising : A meta-analysis
Two-sided advertising : A meta-analysis
M. Eisend., | Elsevier | 2006 ,
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1
Advertising Age
Crain Communications Inc. (MI) [, ]