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Sex Differences in Responses to Probability Markers in Advertising Claims
Sex Differences in Responses to Probability Markers in Advertising Claims
상세정보
- 자료유형
- 기사
- ISSN
- 00913367
- 서명/저자
- Sex Differences in Responses to Probability Markers in Advertising Claims / Ilona A. Berney-Reddish. , Charles S. Areni.
- 발행사항
- New York : Myron E. Sharpe, 2006.
- 형태사항
- pp. 7-16
- 기타저자
- Charles S. Areni.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096862
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aIlona A. Berney-Reddish.
■245 ▼aSex Differences in Responses to Probability Markers in Advertising Claims▼dIlona A. Berney-Reddish.▼eCharles S. Areni.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 7-16
■653 ▼aSEX▼aDIFFERENCES▼aRESPONSES▼aPROBABILITY▼aMARKERS▼aADVERTISING▼aCLAIMS
■7001 ▼aCharles S. Areni.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS037855▼b60077366▼h8▼s2
