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Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning
Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning
Detailed Information
- Material Type
- 기사
- ISSN
- 00913367
- Author
- Chun-Yao Hwang.
- Title/Author
- Modeling the Audiences Banner Ad Exposure for Internet Advertising Planning / Chun-Yao Hwang. ; Chen-Shun Lin.
- Publish Info
- New York : Myron E. Sharpe, 2006.
- Material Info
- pp. 123
- Added Entry-Personal Name
- Chen-Shun Lin.
- Host Item Entry
- Journal of Advertising. : Vol. 35 No. 2 (2006. 6) 2006, 06
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096872
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aChun-Yao Hwang.
■245 ▼aModeling the Audience's Banner Ad Exposure for Internet Advertising Planning▼dChun-Yao Hwang.▼eChen-Shun Lin.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 123
■653 ▼aMODELING▼aAUDIENCES▼aBANNER▼aEXPOSURE▼aINTERNET▼aADVERTISING▼aPLANNING
■7001 ▼aChen-Shun Lin.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS037855▼b60077366▼h8▼s2
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