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1
Nation Equity : Incidental Emotions in Country-of-Origin Effects
Nation Equity : Incidental Emotions in Country-of-Origin Effects
Durairaj Maheswaran., | University of Chicago Press | 2006 ,
2
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
Gita Venkataramani Johar., | University of Chicago Press | 2006 ,
3
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
Shailendra Protap Join., | University of Chicago Press | 2006 ,
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