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When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
상세정보
- 자료유형
- 기사
- ISSN
- 00935301
- 서명/저자
- When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames / Shailendra Protap Join. , Nidhi Agrawal , Durairaj Maheswaran.
- 발행사항
- Gainesville : University of Chicago Press, 2006.
- 형태사항
- pp. 91-98
- 키워드
- MORE
- 기타저자
- Nidhi Agrawal
- 기타저자
- Durairaj Maheswaran.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088585
MARC
008070125s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aShailendra Protap Join.
■245 ▼aWhen More May Be Less▼bThe Effects of Regulatory Focus on Responses to Different Comparative Frames▼dShailendra Protap Join.▼eNidhi Agrawal▼eDurairaj Maheswaran.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 91-98
■653 ▼aMORE
■7001 ▼aNidhi Agrawal
■7001 ▼aDurairaj Maheswaran.
■773 ▼tThe Journal of consumer research.▼gVol. 33 No. 1 (2006. 6)▼d2006, 06
■SIS ▼aS029622▼b60077652▼h8▼s2
