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81
Brands as Categories: Graded Structure and Its Determinants
Brands as Categories: Graded Structure and Its Determinants
Joiner, C., | Association for Consumer Research | 2007 ,
82
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
Esch, F.-R, | Association for Consumer Research | 2007 ,
83
The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
Carlson, K. A, | Association for Consumer Research | 2007 ,
84
Giving an "E-Human Touch" to E-Tailing: The Moderating Roles of Static Information Quantity and Consumption Motive in the Effectiveness of a Virtual Salesperson
Giving an "E-Human Touch" to E-Tailing: The Moderating Roles of Static Information Quantity and Consumption Motive in the Effectiveness of a Virtual Salesperson
Wan, F, | Association for Consumer Research | 2007 ,
85
How Do Low-Price Guarantees Deter Consumer Price Search? The Effects of Branded Variants and Search Cost
How Do Low-Price Guarantees Deter Consumer Price Search? The Effects of Branded Variants and Search Cost
Ho, H., | Association for Consumer Research | 2007 ,
86
Currency of Search: Time versus Money
Currency of Search: Time versus Money
Saini, R, | Association for Consumer Research | 2007 ,
87
Rethinking Drama in Consumer Culture Research
Rethinking Drama in Consumer Culture Research
Tumbat, G, | Association for Consumer Research | 2007 ,
88
Did You Know that Questioning Consumers Can Change Behavior?: New Research and Future Directions on the Question-Behavior Effect
Did You Know that Questioning Consumers Can Change Behavior?: New Research and Future Directions on the Question-Behavior Effect
Williams, P, | Association for Consumer Research | 2007 ,
89
Using or Losing Self Control: Antecedents of Regulatory Strength and Regulatory Depletion
Using or Losing Self Control: Antecedents of Regulatory Strength and Regulatory Depletion
Koo, M, | Association for Consumer Research | 2007 ,
90
Roundtable Session: How To Do (Better) Web-Based Research
Roundtable Session: How To Do (Better) Web-Based Research
Goldstein, D., | Association for Consumer Research | 2007 ,
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