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The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Esch, F.-R
- 서명/저자
- The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility / Esch, F.-R , Schmitt, B. H. , Redler, J. , Langner, T.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 498-499
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Schmitt, B. H.
- 기타저자
- Redler, J.
- 기타저자
- Langner, T.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60239921
MARC
008191031s2007 ai aa eng■022 ▼a00989258
■1001 ▼aEsch, F.-R
■24510▼aThe Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility▼dEsch, F.-R▼eSchmitt, B. H.▼eRedler, J.▼eLangner, T.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 498-499
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aSchmitt, B. H.
■7001 ▼aRedler, J.
■7001 ▼aLangner, T.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
