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The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Carlson, K. A
- 서명/저자
- The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing / Carlson, K. A , Meloy, M. G. , Lieb, D. S.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 497
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Meloy, M. G.
- 기타저자
- Lieb, D. S.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60239920
MARC
008191031s2007 ai aa eng■022 ▼a00989258
■1001 ▼aCarlson, K. A
■24510▼aThe Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing▼dCarlson, K. A▼eMeloy, M. G.▼eLieb, D. S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 497
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aMeloy, M. G.
■7001 ▼aLieb, D. S.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
