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81
Reference Price Research: Review and Propositions
Reference Price Research: Review and Propositions
Tridib Mazumdar, | American Marketing Association | 2005 ,
82
Does Distance Still Matter? Geographic Proximity and New Product Development
Does Distance Still Matter? Geographic Proximity and New Product Development
Shankar Ganesan, | American Marketing Association | 2005 ,
83
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
84
When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Yuhong Wu, | American Marketing Association | 2004 ,
85
Price-Based Global Market Segmentation for Services
Price-Based Global Market Segmentation for Services
Ruth N. Bolton, | American Marketing Association | 2003 ,
86
Grocery Price Setting and Quantity Surcharges
Grocery Price Setting and Quantity Surcharges
David E. Sprott, | American Marketing Association | 2003 ,
87
What to Convey in Antismoking Advertisements for Adolescents
What to Convey in Antismoking Advertisements for Adolescents
Cornelia Pechmann, | American Marketing Association | 2003 ,
88
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Michael D. Hartline, | American Marketing Association | 2000 ,
89
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Jaishankar Ganesh, | American Marketing Association | 2000 ,
90
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Matthew L. Meuter, | American Marketing Association | 2000 ,
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