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81
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
John C. Kozup, | American Marketing Association | 2003 ,
82
The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen Brown
The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen Brown
Morris B. Holbrook, | American Marketing Association | 2000 ,
83
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Michael D. Hartline, | American Marketing Association | 2000 ,
84
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
85
Buyer-Supplier Relationships and Customer Firm Costs
Buyer-Supplier Relationships and Customer Firm Costs
Joseph P. Cannon and Christian Homburg, | American Marketing Association | 2001 ,
86
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Jin K. Han, | American Marketing Association | 2001 ,
87
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
Arjun Chaudhuri and Morris B. Holbrook, | American Marketing Association | 2001 ,
88
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, | American Marketing Association | 2002 ,
89
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
90
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
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