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71
“Listening In” to Find and Explore New Combinations of Customer Needs
“Listening In” to Find and Explore New Combinations of Customer Needs
Glen L. Urban, | American Marketing Association | 2004 ,
72
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Rik Pieters, | American Marketing Association | 2004 ,
73
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
74
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, | American Marketing Association | 2003 ,
75
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
76
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
J. Chris White, | American Marketing Association | 2003 ,
77
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Eric R. Spangenberg, | American Marketing Association | 2003 ,
78
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Stephen Brown, | American Marketing Association | 2003 ,
79
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
Rajesh K. Chandy, | American Marketing Association | 2003 ,
80
The Structural Influence of Marketing Journals : A Citation Analysis of the Discipline and its Subareas over Time
The Structural Influence of Marketing Journals : A Citation Analysis of the Discipline and its Subareas over Time
Hans Baumgartner, | American Marketing Association | 2003 ,
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1
1st International Conference
이화여자대학교 국제통상협력연구소 [경제학, ]
2
2000 International Congress on Exercise Nutrition
한국운동영양학회 [생활과학, ]
3
2004 The Costume Culture Association International Conference
복식문화학회 [생활과학, ]
4
35 days to Gettysburg Diary Entries
Great Neck Publishing [, ]
5
3rd Annual Message to Congress (Franklin Roosevelt)
Great Neck Publishing [, ]
6
6th IUBMB SEOUL CONFERENCE
생화학분자생물학회(구 한국생화학분자생물학회) [화학, ]
7
AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
8
AACN Bold Voices
American Association of Critical Care Nurses [, ]
9
AACN News
American Association of Critical Care Nurses [, ]
10
Abigail Adams' Letters of March 31 & May 7, 1776
Great Neck Publishing [, ]
11
Abolition of Slavery in the Republic of Mexico
Great Neck Publishing [, ]
12
Abraham Lincoln's House Divided Speech
Great Neck Publishing [, ]
13
Abrams et al. v. United States
Great Neck Publishing [, ]
14
Abrogation of the Platt Amendment, 1934
Great Neck Publishing [, ]
15
Acheson's Address on Strategy of Freedom
Great Neck Publishing [, ]
16
Act Abolishing Slavery in the District of Columbia
Great Neck Publishing [, ]
17
Act Abolishing the Slave Trade in the District of Columbia
Great Neck Publishing [, ]
18
Acta Dermato-Venereologica
Taylor & Francis Ltd [, ]
19
Act Admitting Arkansas to Representation in Congress
Great Neck Publishing [, ]
20
Act for an Additional Article of War
Great Neck Publishing [, ]