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Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Roland T. Rust
- 서명/저자
- Return on Marketing : Using Customer Equity to Focus Marketing Strategy / Roland T. Rust , Katherine N. Lemon , Valarie A. Zeithaml
- 발행사항
- New York : American Marketing Association, 2004.
- 형태사항
- pp. 109-127
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270973
MARC
008210323s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aRoland T. Rust
■24510▼aReturn on Marketing▼bUsing Customer Equity to Focus Marketing Strategy▼dRoland T. Rust▼eKatherine N. Lemon , Valarie A. Zeithaml
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 109-127
■500 ▼aIndudes Bibliography Reference
■7001 ▼aKatherine N. Lemon , Valarie A. Zeithaml
■773 ▼tJournal of marketing.▼gVol. 68 No. 1 (2004. 1)▼d2004, 01
■SIS ▼aS028007▼b60077308▼h8▼s2▼fP
