서브메뉴
검색
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Stephen Brown
- 서명/저자
- Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning / Stephen Brown , Robert V. Kozinets , John F. Sherry Jr.
- 발행사항
- New York : American Marketing Association, 2003.
- 형태사항
- pp. 19-33
- 주기사항
- Indudes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270952
MARC
008210323s2003 ulk aa eng■022 ▼a00222429
■1001 ▼aStephen Brown
■24510▼aTeaching Old Brands New Tricks▼bRetro Branding and the Revival of Brand Meaning▼dStephen Brown▼e Robert V. Kozinets , John F. Sherry Jr.
■260 ▼aNew York▼bAmerican Marketing Association▼c2003.
■300 ▼app. 19-33
■500 ▼aIndudes Bibliography Reference
■7001 ▼aRobert V. Kozinets , John F. Sherry Jr.
■773 ▼tJournal of marketing.▼gVol. 67 No. 3 (2003. 7)▼d2003, 07
■SIS ▼aS028005▼b60077308▼h8▼s2▼fP
