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71
The Social Influence of Brand Community: Evidence from European Car Clubs
The Social Influence of Brand Community: Evidence from European Car Clubs
René Algesheimer, | American Marketing Association | 2005 ,
72
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
Piyush Kumar, | American Marketing Association | 2005 ,
73
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar
Tim Ambler, | American Marketing Association | 2005 ,
74
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, | American Marketing Association | 2005 ,
75
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Judith A. Garretson, | American Marketing Association | 2005 ,
76
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
Stefan Wuyts, | American Marketing Association | 2005 ,
77
Reference Price Research: Review and Propositions
Reference Price Research: Review and Propositions
Tridib Mazumdar, | American Marketing Association | 2005 ,
78
Resolving the Capability: Rigidity Paradox in New Product Innovation
Resolving the Capability: Rigidity Paradox in New Product Innovation
Kwaku Atuahene-Gima, | American Marketing Association | 2005 ,
79
Does Distance Still Matter? Geographic Proximity and New Product Development
Does Distance Still Matter? Geographic Proximity and New Product Development
Shankar Ganesan, | American Marketing Association | 2005 ,
80
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
Kathleen Seiders, | American Marketing Association | 2005 ,
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