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681
On-line Versus Memory-based Information Credibility Inferences: Implications for Memory-based Product Judgments
On-line Versus Memory-based Information Credibility Inferences: Implications for Memory-based Product Judgments
Pandelaere, M., | Association for Consumer Research | 2006 ,
682
The Role of Self-Affirmation in Consumer Persuasion
The Role of Self-Affirmation in Consumer Persuasion
Brinol, P., | Association for Consumer Research | 2006 ,
683
Wanting a Bit(e) of Everything. The Role of Appetitive Desire in Variety Seeking
Wanting a Bit(e) of Everything. The Role of Appetitive Desire in Variety Seeking
Goukens, C., | Association for Consumer Research | 2006 ,
684
When Temptation Hits You: The Influence of Weak versus Strong Food Temptations
When Temptation Hits You: The Influence of Weak versus Strong Food Temptations
Geyskens, K., | Association for Consumer Research | 2006 ,
685
Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing?
Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing?
van den Hende, E.A, | Association for Consumer Research | 2008 ,
686
A Meta-Analysis of the Moderation Effect of Regulatory Focus
A Meta-Analysis of the Moderation Effect of Regulatory Focus
Daryanto, A, | Association for Consumer Research | 2008 ,
687
Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool
Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool
Cornelissen, G, | Association for Consumer Research | 2008 ,
688
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Desai, K.K, | Association for Consumer Research | 2008 ,
689
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
Puccinelli, N.M, | Association for Consumer Research | 2008 ,
690
Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales
Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales
de Jong, M.G, | Association for Consumer Research | 2008 ,
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Special Message to Congress Proposing a Nationwide War on the Sources of Poverty
Great Neck Publishing [, ]