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51
The Worth of Product Placement in Successful Films : An Event Study Analysis
The Worth of Product Placement in Successful Films : An Event Study Analysis
Michael A. Wiles and Anna Danielova, | American Marketing Association | 2009 ,
52
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Stefan Stremersch and Walter Van Dyck, | American Marketing Association | 2009 ,
53
Guest Editorial : Is Marketing Academia Losing Its Way?
Guest Editorial : Is Marketing Academia Losing Its Way?
David J. Reibstein, | American Marketing Association | 2009 ,
54
Brand-Specific Leadership : Turning Employees into Brand Champions
Brand-Specific Leadership : Turning Employees into Brand Champions
Felicitas M. Morhart, | American Marketing Association | 2009 ,
55
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
J. Jeffrey Inman, | American Marketing Association | 2009 ,
56
The Role of Customer Gratitude in Relationship Marketing
The Role of Customer Gratitude in Relationship Marketing
Robert W. Palmatier, | American Marketing Association | 2009 ,
57
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Ekaterina V. Karniouchina, | American Marketing Association | 2009 ,
58
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner, | American Marketing Association | 2009 ,
59
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
60
Salesperson Influence on Product Development : Insights from a Study of Small Manufacturing Organizations
Salesperson Influence on Product Development : Insights from a Study of Small Manufacturing Organizations
Ashwin W. Joshi, | American Marketing Association | 2010 ,
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