51
Madhu Viswanathan,
| American Marketing Association |
2010
,
52
Young Jee Han,
| American Marketing Association |
2010
,
53
Cenk Koçaş and Jonathan D. Bohlmann,
| American Marketing Association |
2008
,
54
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar,
| American Marketing Association |
2011
,
55
Jing Lei,
| American Marketing Association |
2008
,
56
Joseph Johnson and Gerard J. Tellis,
| American Marketing Association |
2008
,
57
Alexander Josiassen,
| American Marketing Association |
2011
,
58
Frank Q. Fu,
| American Marketing Association |
2010
,
59
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
Jan-Benedict E.M. Steenkamp,
| American Marketing Association |
2010
,
60
C. Whan Park,
| American Marketing Association |
2010
,
1
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