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Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Jing Lei
- 서명/저자
- Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects / Jing Lei , Niraj Dawar and Jos Lemmink
- 발행사항
- New York : American Marketing Association, 2008.
- 형태사항
- pp. 111-123
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271266
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aJing Lei
■24510▼aNegative Spillover in Brand Portfolios▼bExploring the Antecedents of Asymmetric Effects▼dJing Lei▼eNiraj Dawar and Jos Lemmink
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 111-123
■500 ▼aIncludes Bibliography Reference
■7001 ▼aNiraj Dawar and Jos Lemmink
■773 ▼tJournal of marketing.▼gVol. 72 No. 3 (2008. 5)▼d2008, 05
■SIS ▼aS047632▼b60077308▼h8▼s2▼fP
