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41
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
Shailendra Protap Join., | University of Chicago Press | 2006 ,
42
How Nothing Became Someting : White Space, Rhetoric, History, and Meaning
How Nothing Became Someting : White Space, Rhetoric, History, and Meaning
John W. Pracejus., | University of Chicago Press | 2006 ,
43
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
Lisa E. Bolton., | University of Chicago Press | 2006 ,
44
Shopping Goals, Goal Concreteness, and Conditional Promotions
Shopping Goals, Goal Concreteness, and Conditional Promotions
Leonard Lee., | University of Chicago Press | 2006 ,
45
Decision Focus and Consumer Choice among Assortments
Decision Focus and Consumer Choice among Assortments
Alexander Chemev., | University of Chicago Press | 2006 ,
46
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Huifang Mao., | University of Chicago Press | 2006 ,
47
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
Carolyn Yoon., | University of Chicago Press | 2006 ,
48
Perspectives on Parsimony : How Long Is the Coast of England? A Reply to Park and Maclnnis, Schwarz; and Lynch
Perspectives on Parsimony : How Long Is the Coast of England? A Reply to Park and Maclnnis, Schwarz; and Lynch
Joel B. Coohen., | University of Chicago Press | 2006 ,
49
Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model
Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model
John G. Lynch Jr., | University of Chicago Press | 2006 ,
50
A Metacognitive Model of Attitudes
A Metacognitive Model of Attitudes
Richard E. Petty., | University of Chicago Press | 2006 ,
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