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Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
상세정보
- 자료유형
- 기사
- ISSN
- 00935301
- 저자명
- Huifang Mao.
- 서명/저자
- Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model / Huifang Mao. , H. Shanker Krishnan.
- 발행사항
- Gainesville : University of Chicago Press, 2006.
- 형태사항
- pp. 41-49
- 기타저자
- H. Shanker Krishnan.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088580
MARC
008070125s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aHuifang Mao.
■245 ▼aEffects of Prototype and Exemplar Fit on Brand Extension Evaluations▼bA Two-Process Contingency Model▼dHuifang Mao.▼eH. Shanker Krishnan.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 41-49
■653 ▼aEFFECTS▼aPROTOTYPE▼aEXEMPLAR▼aFIT▼aBRAND▼aEXTENSION▼aEVALUATIONS
■7001 ▼aH. Shanker Krishnan.
■773 ▼tThe Journal of consumer research.▼gVol. 33 No. 1 (2006. 6)▼d2006, 06
■SIS ▼aS029622▼b60077652▼h8▼s2
