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41
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Jing Lei, | American Marketing Association | 2008 ,
42
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Ruth N. Bolton, | American Marketing Association | 2008 ,
43
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
V. Kumar, | American Marketing Association | 2010 ,
44
Strategic Responses to New Technologies and Their Impact on Firm Performance
Strategic Responses to New Technologies and Their Impact on Firm Performance
Ruby P. Lee, | American Marketing Association | 2004 ,
45
Metrics for Making Marketing Matter
Metrics for Making Marketing Matter
Donald R. Lehmann, | American Marketing Association | 2004 ,
46
Moral Identity and Judgments of Charitable Behaviors
Moral Identity and Judgments of Charitable Behaviors
Americus Reed II, | American Marketing Association | 2007 ,
47
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
Bruce Cooil, | American Marketing Association | 2007 ,
48
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
49
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
50
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Ad De Jong, | American Marketing Association | 2004 ,
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Acta Crystallographica: Section D (Wiley-Blackwell)
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Acta Psychiatrica Scandinavica. Supplementum
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Aggressive Behavior
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Anaesthesia Supplement
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Analytic Philosophy
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Andrology
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Applied Cognitive Psychology
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ASHE-ERIC Higher Education Report
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ASHE Higher Education Report
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Ashwander et al. v. Tennessee Valley Authority et al.
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Assessment Update
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Behavioral Interventions
John Wiley & Sons Inc. [, ]
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Behavioral Residential Treatment
John Wiley & Sons, Inc. [, ]
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Behavioral Science
John Wiley & Sons Ltd [, ]
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Behavioral Sciences & the Law
John Wiley & Sons Inc. [, ]
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Berkeley Journal of Gender, Law & Justice
University of California School of Law [, ]
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Berkeley Journal of International Law
University of California School of Law [, ]
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Berkeley La Raza Law Journal
University of California School of Law [, ]
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Berkeley Technology Law Journal
University of California School of Law [, ]