451
Stephen Brown,
| American Marketing Association |
2002
,
452
Naveen Donthu and Boonghee Yoo,
| American Marketing Association |
2001
,
453
Russell W. Belk,
| American Marketing Association |
2002
,
454
Shelby D. Hunt,
| American Marketing Association |
2001
,
457
Kissan Joseph and Vernon J. Richardson,
| American Marketing Association |
2002
,
458
Kalpesh Kaushik Desai and Kevin Lane Keller,
| American Marketing Association |
2002
,
459
John T. Mentzer,
| American Marketing Association |
2001
,
460
Stefan Stremersch and Gerard J. Tellis,
| American Marketing Association |
2002
,
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Автор
- Christian Homburg (12+)
- American Marketing Association. (10+)
- Myron Leonard (10+)
- Roland T. Rust (6+)
Издатель
- Educational Institute of the American Hotel & Motel Association (2+)
- Educational Institute, American Hotel & Motel Association (1+)
- American Management Association (1+)
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