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441
Some New Thoughts on Conceptualizing Perceived Service Quality : A Hierarchical Approach
Some New Thoughts on Conceptualizing Perceived Service Quality : A Hierarchical Approach
Michael K. Brady and J. Joseph Cronin Jr., | American Marketing Association | 2001 ,
442
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Julie Baker, | American Marketing Association | 2002 ,
443
The Market Valuation of Internet Channel Additions
The Market Valuation of Internet Channel Additions
Inge Geyskens, | American Marketing Association | 2002 ,
444
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2001 ,
445
Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm
Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm
Neeli Bendapudi and Robert P. Leone, | American Marketing Association | 2002 ,
446
Role Stress and Effectiveness in Horizontal Alliances
Role Stress and Effectiveness in Horizontal Alliances
Arne Nygaard and Robert Dahlstrom, | American Marketing Association | 2002 ,
447
A Configurational Perspective on Key Account Management
A Configurational Perspective on Key Account Management
Christian Homburg, | American Marketing Association | 2002 ,
448
Customer Profitability in a Supply Chain
Customer Profitability in a Supply Chain
Rakesh Niraj, | American Marketing Association | 2001 ,
449
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
450
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Jacob Goldenberg, Barak Libai and Eitan Muller, | American Marketing Association | 2002 ,
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