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441
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
Lin, C.-H., | Association for Consumer Research | 2006 ,
442
Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
Buttner, O. B., | Association for Consumer Research | 2006 ,
443
Scale Development for Consumer Confusion
Scale Development for Consumer Confusion
Schweizer, M., | Association for Consumer Research | 2006 ,
444
Bipolar Scales Mask Loss Aversion
Bipolar Scales Mask Loss Aversion
McGraw, A.P, | Association for Consumer Research | 2008 ,
445
Mood Influence on the Valuation of Multiple Gains and Losses
Mood Influence on the Valuation of Multiple Gains and Losses
Schaffner, D, | Association for Consumer Research | 2008 ,
446
The Short Term Stability of Response Styles
The Short Term Stability of Response Styles
Weijters, B., | Association for Consumer Research | 2008 ,
447
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
448
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Schramm-Klein, H, | Association for Consumer Research | 2008 ,
449
Development of the Brand Experience Scale
Development of the Brand Experience Scale
Zarantonello, L, | Association for Consumer Research | 2007 ,
450
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
Esch, F.-R, | Association for Consumer Research | 2007 ,
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