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Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Schramm-Klein, H
- 서명/저자
- Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry / Schramm-Klein, H , Morschett, D. , Swoboda, B.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 289-297
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Morschett, D.
- 기타저자
- Swoboda, B.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240279
MARC
008191031s2008 ai aa eng■022 ▼a00989258
■1001 ▼aSchramm-Klein, H
■24510▼aVerticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry▼dSchramm-Klein, H▼eMorschett, D.▼eSwoboda, B.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 289-297
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aMorschett, D.
■7001 ▼aSwoboda, B.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
