421
Werner J. Reinartz and V. Kumar,
| American Marketing Association |
2000
,
422
Ken Matsuno and John T. Mentzer,
| American Marketing Association |
2000
,
423
Neeli Bendapudi,
| American Marketing Association |
2003
,
425
Kusum L. Ailawadi,
| American Marketing Association |
2001
,
426
Subramanian Balachander,
| American Marketing Association |
2003
,
427
Kissan Joseph,
| American Marketing Association |
2001
,
429
Kusum L. Ailawadi,
| American Marketing Association |
2001
,
430
Joseph P. Cannon and Christian Homburg,
| American Marketing Association |
2001
,
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