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411
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
P. Rajan Varadarajan, | American Marketing Association | 2001 ,
412
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Jin K. Han, | American Marketing Association | 2001 ,
413
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
414
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2001 ,
415
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
Arjun Chaudhuri and Morris B. Holbrook, | American Marketing Association | 2001 ,
416
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, | American Marketing Association | 2002 ,
417
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Rajdeep Grewal and Patriya Tansuhaj, | American Marketing Association | 2001 ,
418
Measuring the Price Knowledge Shoppers Bring to the Store
Measuring the Price Knowledge Shoppers Bring to the Store
Marc Vanhuele, | American Marketing Association | 2002 ,
419
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
420
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
Shikhar Sarin and Vijay Mahajan, | American Marketing Association | 2001 ,
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