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31
Beauty and the Beholder : Toward an Integrative Model of Communication Source Effects
Beauty and the Beholder : Toward an Integrative Model of Communication Source Effects
Young-Soon Kang., | University of Chicago Press | 2006 ,
32
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Anne L. Roggeveen., | University of Chicago Press | 2006 ,
33
Regulatory Focus and Efficacy of Health Messages
Regulatory Focus and Efficacy of Health Messages
Punam A. Keller., | University of Chicago Press | 2006 ,
34
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Jennifer J. Argo., | University of Chicago Press | 2006 ,
35
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
Shailendra Protap Join., | University of Chicago Press | 2006 ,
36
How Nothing Became Someting : White Space, Rhetoric, History, and Meaning
How Nothing Became Someting : White Space, Rhetoric, History, and Meaning
John W. Pracejus., | University of Chicago Press | 2006 ,
37
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
Lisa E. Bolton., | University of Chicago Press | 2006 ,
38
Shopping Goals, Goal Concreteness, and Conditional Promotions
Shopping Goals, Goal Concreteness, and Conditional Promotions
Leonard Lee., | University of Chicago Press | 2006 ,
39
Decision Focus and Consumer Choice among Assortments
Decision Focus and Consumer Choice among Assortments
Alexander Chemev., | University of Chicago Press | 2006 ,
40
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Huifang Mao., | University of Chicago Press | 2006 ,
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