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31
Pay What You Want : A New Participative Pricing Mechanism
Pay What You Want : A New Participative Pricing Mechanism
Ju-Young Kim, | American Marketing Association | 2009 ,
32
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
33
Radical Innovation across Nations: The Preeminence of Corporate Culture
Radical Innovation across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, | American Marketing Association | 2009 ,
34
From the Editor
From the Editor
Ajay K. Kohli, | American Marketing Association | 2009 ,
35
Distribution Network Redesign for Marketing Competitiveness
Distribution Network Redesign for Marketing Competitiveness
Jennifer Shang, | American Marketing Association | 2009 ,
36
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
Jan Wieseke, | American Marketing Association | 2009 ,
37
Demarketing, Minorities, and National Attachment
Demarketing, Minorities, and National Attachment
Amir Grinstein and Udi Nisan, | American Marketing Association | 2009 ,
38
The Effect of Superstar Software on Hardware Sales in System Markets
The Effect of Superstar Software on Hardware Sales in System Markets
Jeroen L. G. Binken and Stefan Stremersch, | American Marketing Association | 2009 ,
39
Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
Goutam Challagalla, | American Marketing Association | 2009 ,
40
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, | American Marketing Association | 2009 ,
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Journal of AOAC International
AOAC International [, ]