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Jeroen L. G. Binken and Stefan Stremersch, | American Marketing Association | 2009 ,
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Peter C. Verhoef and Peter S. H. Leeflang, | American Marketing Association | 2009 ,
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Jacob Goldenberg, | American Marketing Association | 2009 ,
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Suraj Commuri, | American Marketing Association | 2009 ,
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J. Jos̆ko Brakus, | American Marketing Association | 2009 ,
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Stuart Read, | American Marketing Association | 2009 ,
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