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331
The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior
The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior
Eric M. Olson, | American Marketing Association | 2005 ,
332
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Guido Berens, | American Marketing Association | 2005 ,
333
The Social Influence of Brand Community: Evidence from European Car Clubs
The Social Influence of Brand Community: Evidence from European Car Clubs
René Algesheimer, | American Marketing Association | 2005 ,
334
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
Piyush Kumar, | American Marketing Association | 2005 ,
335
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar
Tim Ambler, | American Marketing Association | 2005 ,
336
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, | American Marketing Association | 2005 ,
337
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Judith A. Garretson, | American Marketing Association | 2005 ,
338
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
Stefan Wuyts, | American Marketing Association | 2005 ,
339
Reference Price Research: Review and Propositions
Reference Price Research: Review and Propositions
Tridib Mazumdar, | American Marketing Association | 2005 ,
340
Resolving the Capability: Rigidity Paradox in New Product Innovation
Resolving the Capability: Rigidity Paradox in New Product Innovation
Kwaku Atuahene-Gima, | American Marketing Association | 2005 ,
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