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291
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
292
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Ad De Jong, | American Marketing Association | 2004 ,
293
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
294
An Empirical Analysis of the Determinants of Retail Margins : The Role of Store-Brand Share
An Empirical Analysis of the Determinants of Retail Margins : The Role of Store-Brand Share
Kusum L. Ailawadi, | American Marketing Association | 2004 ,
295
Internal Benefits of Service-Worker Customer Orientation : Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
Internal Benefits of Service-Worker Customer Orientation : Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
D. Todd Donavan, | American Marketing Association | 2004 ,
296
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
297
Antecedents of Export Venture Performance : A Theoretical Model and Empirical Assessment
Antecedents of Export Venture Performance : A Theoretical Model and Empirical Assessment
Neil A. Morgan, | American Marketing Association | 2004 ,
298
Beyond Adoption : Development and Application of a Use-Diffusion Model
Beyond Adoption : Development and Application of a Use-Diffusion Model
Chuan-Fong Shih, | American Marketing Association | 2004 ,
299
Product Complements and Substitutes in the Real World : The Relevance of “Other Products”
Product Complements and Substitutes in the Real World : The Relevance of “Other Products”
Allan D. Shocker, | American Marketing Association | 2004 ,
300
Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”
Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”
Ruth N. Bolton, | American Marketing Association | 2004 ,
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Abolition of Slavery in the Republic of Mexico
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Abraham Lincoln's House Divided Speech
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