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21
Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding
Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding
Wilson, A, | Association for Consumer Research | 2008 ,
22
The Branding of Next-Generation Products
The Branding of Next-Generation Products
Bertini, M, | Association for Consumer Research | 2008 ,
23
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models
Parmentier, M.-A, | Association for Consumer Research | 2008 ,
24
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
25
Delivering Differentiated Experiential Branding in Web Environments
Delivering Differentiated Experiential Branding in Web Environments
LeBel, J., | Association for Consumer Research | 2006 ,
26
Challenges and Extensions to Standard Beliefs in Branding Research
Challenges and Extensions to Standard Beliefs in Branding Research
Goldsmith, K, | Association for Consumer Research | 2007 ,
27
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Deborah Roedder John, | Association for Consumer Research | 2002 ,
28
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
Desai, K. K., | Association for Consumer Research | 2001 ,
29
Selection Attributes, Satisfaction and Loyalty of Customers at Co Branding QSR
Selection Attributes, Satisfaction and Loyalty of Customers at Co Branding QSR
김영규, | 한국외식경영학회 | 2005 ,
30
퍼펙트 브랜딩 = Perfect branding
퍼펙트 브랜딩 = Perfect branding
컬림스, 658.3-컬298퍼 | 컬림스 | 2015 658.3-컬298퍼,
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0303144 M004151 퍼펙트 브랜딩 CD 대출가능 문학자료실(관광학관1층)
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