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21
Changes of Vacuum Packed Pork Quality during Storage after Aging with Korean Traditional Sauces
Changes of Vacuum Packed Pork Quality during Storage after Aging with Korean Traditional Sauces
Sung Sil Moon, | 한국축산식품학회 | 2006 ,
22
Does Customer Demotion Jeopardize Loyalty?
Does Customer Demotion Jeopardize Loyalty?
Tillmann Wagner, | American Marketing Association | 2009 ,
23
Brand-Specific Leadership : Turning Employees into Brand Champions
Brand-Specific Leadership : Turning Employees into Brand Champions
Felicitas M. Morhart, | American Marketing Association | 2009 ,
24
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
25
Customer Reactions to Service Separation
Customer Reactions to Service Separation
Hean Tat Keh, | American Marketing Association | 2010 ,
26
Customer Equity Drivers and Future Sales
Customer Equity Drivers and Future Sales
Verena Vogel, | American Marketing Association | 2008 ,
27
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
Helena Yli-Renko and Ramkumar Janakiraman, | American Marketing Association | 2008 ,
28
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
29
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
30
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Ty Henderson, | American Marketing Association | 2010 ,
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