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21
Guest Editorial : Is Marketing Academia Losing Its Way?
Guest Editorial : Is Marketing Academia Losing Its Way?
David J. Reibstein, | American Marketing Association | 2009 ,
22
Managing Dynamics in a Customer Portfolio
Managing Dynamics in a Customer Portfolio
Christian Homburg, | American Marketing Association | 2009 ,
23
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
24
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
25
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
V. Kumar and Denish Shah, | American Marketing Association | 2009 ,
26
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
27
Determinants of Pay Levels and Structures in Sales Organizations
Determinants of Pay Levels and Structures in Sales Organizations
Dominique Rouziès, | American Marketing Association | 2009 ,
28
Does Advertising Spending Influence Media Coverage of the Advertiser?
Does Advertising Spending Influence Media Coverage of the Advertiser?
Diego Rinallo and Suman Basuroy, | American Marketing Association | 2009 ,
29
Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Sangkil Moon, | American Marketing Association | 2010 ,
30
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Michael Tsiros and David M. Hardesty, | American Marketing Association | 2010 ,
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