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21
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
22
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, | American Marketing Association | 2010 ,
23
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M. Stilley, | American Marketing Association | 2010 ,
24
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
David A. Schweidel, | American Marketing Association | 2010 ,
25
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Madhu Viswanathan, | American Marketing Association | 2010 ,
26
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Peter T.L. Popkowski Leszczyc, | American Marketing Association | 2010 ,
27
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
28
Energizing the Reseller's Sales Force: The Power of Brand Identification
Energizing the Reseller's Sales Force: The Power of Brand Identification
Douglas E. Hughes, | American Marketing Association | 2010 ,
29
The Service Models of Frontline Employees
The Service Models of Frontline Employees
Rita Di Mascio, | American Marketing Association | 2010 ,
30
Governance Mechanisms in Business-to-Business Electronic Markets
Governance Mechanisms in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2010 ,
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