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21
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. Schlosser, | American Marketing Association | 2006 ,
22
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Judith A. Garretson, | American Marketing Association | 2005 ,
23
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
24
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
John C. Kozup, | American Marketing Association | 2003 ,
25
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Roger J. Calantone, | American Marketing Association | 2000 ,
26
Pursuing the Value-Conscious Consumer : Store Brands versus National Brand Promotions
Pursuing the Value-Conscious Consumer : Store Brands versus National Brand Promotions
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
27
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
28
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
29
Design and Modeling of a High-Speed AFM-Scanner.
Design and Modeling of a High-Speed AFM-Scanner.
Georg Schitter, | Institute of Electrical and Electronics Engineers | 2007 ,
30
Distributed Robust Receding Horizon Control for Multivehicle Guidance.
Distributed Robust Receding Horizon Control for Multivehicle Guidance.
Yoshiaki Kuwata, | Institute of Electrical and Electronics Engineers | 2007 ,
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