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281
Beyond Adoption : Development and Application of a Use-Diffusion Model
Beyond Adoption : Development and Application of a Use-Diffusion Model
Chuan-Fong Shih, | American Marketing Association | 2004 ,
282
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
283
Product Complements and Substitutes in the Real World : The Relevance of “Other Products”
Product Complements and Substitutes in the Real World : The Relevance of “Other Products”
Allan D. Shocker, | American Marketing Association | 2004 ,
284
Evolving to a New Dominant Logic for Marketing
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, | American Marketing Association | 2004 ,
285
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, | American Marketing Association | 2003 ,
286
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Alina B. Sorescu, | American Marketing Association | 2003 ,
287
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Sridhar N. Ramaswami, | American Marketing Association | 2003 ,
288
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
289
An Exploratory Study of the Introduction of Online Reverse Auctions
An Exploratory Study of the Introduction of Online Reverse Auctions
Sandy D. Jap, | American Marketing Association | 2003 ,
290
Promoting Relationship Learning
Promoting Relationship Learning
Fred Selnes, | American Marketing Association | 2003 ,
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