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23 Results:PP:MYRON E SHARPE 0.46 sec.
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11
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Dipayan Biswas., | Myron E. Sharpe | 2006 ,
12
Sex Differences in Responses to Probability Markers in Advertising Claims
Sex Differences in Responses to Probability Markers in Advertising Claims
Ilona A. Berney-Reddish., | Myron E. Sharpe | 2006 ,
13
From the Editor
From the Editor
, | Myron E. Sharpe | 2006 ,
14
The Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents
The Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents
Yeung-Jo Kim., | Myron E. Sharpe | 2006 ,
15
Varying the Content of Job Advertisements The Effects of Message Specificity
Varying the Content of Job Advertisements The Effects of Message Specificity
Daniel C. Feldman., | Myron E. Sharpe | 2006 ,
16
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
James H. Leigh., | Myron E. Sharpe | 2006 ,
17
A Year in the Life of the African-American Male in Advertising A Content Analysis
A Year in the Life of the African-American Male in Advertising A Content Analysis
Ainsworth Anthony Bailey., | Myron E. Sharpe | 2006 ,
18
"Come on Down" How Consumers View Game Shows ad the Products Placed in Them
"Come on Down" How Consumers View Game Shows ad the Products Placed in Them
Stephen J. Gould., | Myron E. Sharpe | 2006 ,
19
The Function of Format Consumer Responses to Six On-line Advertising Formats
The Function of Format Consumer Responses to Six On-line Advertising Formats
Kelli S. Burns., | Myron E. Sharpe | 2006 ,
20
Relationships Among Ad-Induced Affect, Beliefs, and Attitudes Another Look
Relationships Among Ad-Induced Affect, Beliefs, and Attitudes Another Look
Pamela Miles Homer., | Myron E. Sharpe | 2006 ,
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