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11
Managing the Future: CEO Attention and Innovation Outcomes
Managing the Future: CEO Attention and Innovation Outcomes
Manjit S. Yadav, | American Marketing Association | 2007 ,
12
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
13
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
14
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Alina B. Sorescu, | American Marketing Association | 2003 ,
15
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
16
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
17
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
18
Seismic Protection of Highway Bridge Using MR Damper-based Control System with Electromagnetic Induction Part
Seismic Protection of Highway Bridge Using MR Damper-based Control System with Electromagnetic Induction Part
Hyung-Jo Jung, | 한국지진공학회 | 2006 ,
19
우리나라 地籍測量技術의 中國進出 方案 硏究
우리나라 地籍測量技術의 中國進出 方案 硏究
이범관(Lee Beom Gwan), | 한국지적학회 | 2005 ,
20
地籍公簿 登錄事項訂正에 關한 硏究 : - 慶北 榮州市를 中心으로 -
地籍公簿 登錄事項訂正에 關한 硏究 : - 慶北 榮州市를 中心으로 -
강장화(Kang Jang Hwa), | 한국지적학회 | 2005 ,
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