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11
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
12
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
Lan Xia, | American Marketing Association | 2004 ,
13
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
14
A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood
A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood
Gangseog Ryu, | American Marketing Association | 2007 ,
15
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, | American Marketing Association | 2007 ,
16
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2005 ,
17
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
Vicki R. Lane, | American Marketing Association | 2000 ,
18
A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Pierre Chandon, | American Marketing Association | 2000 ,
19
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Kalpesh Kaushik Desai and Kevin Lane Keller, | American Marketing Association | 2002 ,
20
Shaking Table Test of Nonseismic-Designed Wall-type Structures
Shaking Table Test of Nonseismic-Designed Wall-type Structures
Lan Chung, | 한국지진공학회 | 2006 ,
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