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11
Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, | American Marketing Association | 2004 ,
12
Multichannel Shopping: Causes and Consequences
Multichannel Shopping: Causes and Consequences
Rajkumar Venkatesan, | American Marketing Association | 2007 ,
13
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Werner Reinartz, | American Marketing Association | 2005 ,
14
Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Daniel Corsten, | American Marketing Association | 2005 ,
15
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
Piyush Kumar, | American Marketing Association | 2005 ,
16
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz, | American Marketing Association | 2003 ,
17
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
On the Profitability of Long-Life Customers in a Noncontractual Setting : An Empirical Investigation and Implications for Marketing
Werner J. Reinartz and V. Kumar, | American Marketing Association | 2000 ,
18
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Charles H. Noble, | American Marketing Association | 2002 ,
19
Evaluation of a Kleingarten in the Town of Suo-oshima, Yamaguchi Prefecture, in the Islands of Seto Inland Sea
Evaluation of a Kleingarten in the Town of Suo-oshima, Yamaguchi Prefecture, in the Islands of Seto Inland Sea
Kumano, | 한국조경학회 | 2007 ,
20
Study on the Classification of Rural Landscape which Needs to be Conserved in Daegu
Study on the Classification of Rural Landscape which Needs to be Conserved in Daegu
Lee, | 한국조경학회 | 2007 ,
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